Privacy Policy

Last Edited: 18 March 2026

WM Tooling Limited (“we”, “us”, or “our”) operates the website https://wmtooling.co.uk (the “Site”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following information when you interact with our Site:

  • Contact Information: First name, last name, email address, phone number, postal address (including city, state/province, and ZIP/postal code).

  • Technical Information: IP address, browser type and version, pages visited, time spent on the Site, and other usage data via tools such as Google Analytics.

  • Other Information: Any information you provide when contacting us via email or other communication channels.

2. How We Use Your Information

We may use your personal information for the following purposes:

  • To respond to your inquiries and provide support.

  • To send marketing communications or updates if you have opted in.

  • To analyze website traffic and improve the Site using Google Analytics.

  • To comply with legal obligations and protect our legal rights.

We do not sell, rent, or trade your personal data with third parties, and we do not display advertisements on our Site.

3. Legal Basis for Processing

Under UK GDPR, our legal bases for processing your personal data include:

  • Consent: For sending marketing communications.

  • Legitimate interests: To operate and improve our Site and services.

  • Contractual necessity or legal obligation: To respond to your inquiries or comply with applicable laws.

4. Cookies and Tracking

We use cookies and similar technologies for analytics and website functionality, including:

  • Google Analytics – for monitoring website traffic and user behavior.

We do not currently use cookies for advertising purposes. You may choose to disable cookies in your browser settings, but some parts of the Site may not function correctly if you do.

5. Sharing Your Information

We do not sell or trade your personal information. We may share your data in limited circumstances with:

  • Service providers who assist us in operating our website (e.g., Google Analytics).

  • Legal authorities, when required to comply with the law.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

7. Your Rights under UK GDPR

You have the following rights regarding your personal data:

  • Access and receive a copy of your personal data.

  • Rectify any inaccurate or incomplete data.

  • Request the erasure of your data.

  • Object to the processing of your data.

  • Request restriction of processing.

  • Data portability, where applicable.

  • Withdraw consent at any time (for marketing communications).

To exercise any of these rights, please contact us at tooling@worcmedals.com.

8. Security of Your Data

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet is 100% secure.

9. Third-Party Services

We may use third-party services such as:

  • Google Analytics for website analytics.

  • Google Places, Mouseflow, FreshDesk, or other service providers for website functionality and customer support.

These third parties may have their own privacy policies, which you should review.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our handling of your personal data, please contact us at:

WM Tooling Limited
124 High Street
Bromsgrove, England, B61 8HJ
Email: tooling@worcmedals.com

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